Data Checklist Master Table

This checklist can be used to increase adoption of Source Medium.
Executive Summary
NameModules
💰
What is my blended cost of acquisition (CPA)?
Executive Summary
What is my blended cost per order (CPO)?
Executive Summary
What % of my customers are first time vs. repeat buyers?
Executive SummaryLast Order AnalysisOrder Deep Dive
YoY Performance
NameModules
What are the main drivers of our over/(under) performance YoY
YoY Performance
Marketing Overview
NameModules
How is brand search impacting my overall ROAS and marketing performance?
Marketing Overview
What campaign tactics am I spending most of my budget on?
Marketing Overview
LTV & Retention
NameModules
What is the lifetime value (LTV) of customers acquired with a certain discount code or from a specific marketing campaign?
LTV & Retention
How much more valuable are my subscription customers than non-subscription customers?
LTV & Retention
What products in the initial acquisition order generate the highest lifetime value?
LTV & Retention
New Customer Analysis
NameModules
Which channels are responsible for converting new customers?
New Customer Analysis
Which products are most commonly purchased by new customers?
New Customer AnalysisProduct Performance
Last Order Analysis
NameModules
What % of my customers are first time vs. repeat buyers?
Executive SummaryLast Order AnalysisOrder Deep Dive
Which channels are responsible for converting repeat customers?
Last Order Analysis
What initial products lead to strong repeat purchasing behavior?
Last Order Analysis
How to identify if churned subscribers continue to purchase?
Last Order Analysis
After the first order, what % of your customers buy one-time vs. subscription?
Last Order Analysis
At what order number is a customer most likely to convert to a subscriber
Order Deep DiveLast Order Analysis
What initial products do people purchase and then repurchase?
Last Order Analysis
Order Deep Dive
NameModules
What % of my customers are first time vs. repeat buyers?
Executive SummaryLast Order AnalysisOrder Deep Dive
At what order number is a customer most likely to convert to a subscriber
Order Deep DiveLast Order Analysis
What percentage of our orders are first time vs. repeat?
Order Deep Dive
What is the average time between a customers first and second order?
Order Deep Dive
How long does it take for a customer to repurchase in between orders?
Order Deep Dive
Product Performance
NameModules
Which products are most commonly purchased by new customers?
New Customer AnalysisProduct Performance