Source Medium Knowledge Base
Source Medium Knowledge Base

How much more valuable are my subscription customers than non-subscription customers?

This is an example where comparing the LTV of subscription customers vs. non-subscription customers is useful

  • Lifetime Value filter by order_type non-subscription vs. subscription
    • How does the LTV Overall, Lifetime Orders and Cumulative Revenue compare

Related analytical questions:

  • What is my payback period for subscribers (vs. non-subscribers)