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Source Medium email introductions

Version (A) - Manual Data Collection

For brands that manually pull data from multiple, silo’d sources of data - Source Medium saves on time, accuracy, and customer experience.

Hey [first name],

Given how much time you’re spending on manually pulling data from multiple silo’d sources I thought you’d be interested in Source Medium.

[note: use your unique UTM for tracking]

They bill themselves as a data-team-as-a-service where they simplify the process of collecting and analyzing accurate data from eComm, retail, marketing, and operations platforms.

I’ve been impressed with their product and team after working with them on [x account name], and they have experience working with top MidMarket omni-channel brands such as Kate Quinn, Olipop, LMNT, Fly By Jing, Oats Overnight, and Proven Beauty.

Linking to more details if you’re curious to learn more or let me know and I’ll have them set up a demo. By the way, they offer free data health audits (e.g. is your GA tracking set up correctly) for customers who sign up for their free trial.

Version (B) - Cost of Internal Data Setup

For brands that have a data team or an existing data setup (e.g. Snowflake, DBT, Looker) - Source Medium is 1/10th the cost and empowers data and business teams to focus on insights.

Hey [first name],

With cost-cutting measures becoming more relevant, thought you’d be interested to check out Source Medium.

[note: use your unique UTM for tracking]

They bill themselves as a data-team-as-a-service where they take on data ingestion, storage, transformation, visualization and servicing at 1/10th the cost of an internal setup. They are flexible in that they allow data and business teams to focus on insights vs. data maintenance.

I’ve been impressed with their product and team after working with them on [x account name], and they have experience working with top MidMarket omni-channel brands like Hydrant who are recent refugees of expensive internal data setups.

Linking to more details if you’re curious to learn more or let me know and I’ll have them set up a demo. By the way, they offer free data health audits (e.g. is your GA tracking set up correctly) for customers who sign up for their free trial.