What attribution windows does Source Medium report on for marketing platforms?
For all platforms other than Facebook Ads, Source Medium will report on whatever attribution window is set within your ad platform. For example, if you have not changed the default attribution window on Snapchat Ads, we’ll report on a 28 day click, 1 day view window (the default attribution window provided by Snapchat. If you update your Snapchat configuration to a different attribution window, we will report on that updated window.
For Facebook Ads specifically, we report strictly on 7 day click attribution.