Utilize Sub-channel mapping to group orders for detailed analysis (LTV, Customer, Order Level analysis)

As you may know, Source Medium has a unique feature called channel mapping which uses your Source Medium configuration sheet. This feature essentially allows you to arbitrarily group orders. We can then use these arbitrary groupings (called sub-channels) to look at and gain insights into the performance of these specific subsets of orders.

[HOW DOES sub-channels impact Northstar KPI’s?]