How do I find first session to first purchase time to figure out sales cycle?

Prerequisites

  • Access to your team’s Google Analytics account

    • [If you do not have access, use this link to forward these instructions to a member of your team or check with customer support by email or slack.]

Background

This question is best answered solely in your Google Analytics --> Conversions --> Multi-Channel Funnels --> Time Lag report.

Steps

  1. Log in to Google Analytics , navigate to the Time Lag report
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  1. Be sure to only select Transactions
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