Marketing Overview

What is the purpose of this page?

The Marketing Overview module provides a series of visualizations comparing your current year performance with the previous year.

Related common analytical questions

Is new customer acquisition driven by prospecting or retargeting campaigns?

What concepts are unique to this module?

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The Charts: how should you interpret them?

Sales and Marketing Performance

How do Net Revenue and Spend compare against last year?

LTV vs. CPA

Are your marketing efforts paying off over time?

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