What is the purpose of this page?
YoY Performance module provides a series of visualizations comparing your current year performance with the previous year.
- What is the purpose of this page?
- Related common analytical questions
- What concepts are unique to this module?
- The Charts: how should you interpret them?
- Sales and Marketing Performance
- Acquisition Performance
- LTV vs. CPA
Related common analytical questions
What concepts are unique to this module?
- This module uses the same data as the
- The default
date rangefilter is set from the beginning of the previous calendar year to the end of the current year
The Charts: how should you interpret them?
Sales and Marketing Performance
How do Net Revenue and Spend compare against last year?
Ordersagainst last year’s numbers. Notice that the difference between the line (
orders) and the bar (
Net Revenue) represents change in the
Average Order Value(AOV).
Net Revenuechanged since last year? You might notice patterns here and explore them in the
How are your marketing metrics performing against last year?
ROAS vs, Marketing Efficiencychart you could ask “Why is
ROAS - New Cust.so much lower than last year?” — which could be answered in the next chart (
CPA vs. ARPC), the
Marketing Overviewmodule, and in the marketing platform specific modules.
Repeat Customers, and
Sessions. You can also see that you may need to prepare for a spike in all of these metrics in November (if that trend repeats).
LTV vs. CPA
Are your marketing efforts paying off over time?
date rangethan the rest of the module (default is last 12 months).
Questions? Reach out on Slack or email@example.com