What is the purpose of this page?
The YoY Performance
module provides a series of visualizations comparing your current year performance with the previous year.
- What is the purpose of this page?
- Related common analytical questions
- What concepts are unique to this module?
- The Charts: how should you interpret them?
- Sales and Marketing Performance
- Acquisition Performance
- LTV vs. CPA
Related common analytical questions
How are we doing compared to last year?
What concepts are unique to this module?
- This module uses the same data as the
Executive Summary
module - The default
date range
filter is set from the beginning of the previous calendar year to the end of the current year
The Charts: how should you interpret them?
Sales and Marketing Performance
How do Net Revenue and Spend compare against last year?
Net Revenue
and Orders
against last year’s numbers. Notice that the difference between the line (orders
) and the bar (Net Revenue
) represents change in the Average Order Value
(AOV).Spend
and Net Revenue
changed since last year? You might notice patterns here and explore them in the Marketing Overview
module.Acquisition Performance
How are your marketing metrics performing against last year?
ROAS vs, Marketing Efficiency
chart you could ask “Why is ROAS - New Cust.
so much lower than last year?” — which could be answered in the next chart (CPA vs. ARPC
), the Marketing Overview
module, and in the marketing platform specific modules.New Customers
, Repeat Customers
, and Sessions
. You can also see that you may need to prepare for a spike in all of these metrics in November (if that trend repeats).LTV vs. CPA
Are your marketing efforts paying off over time?
date range
than the rest of the module (default is last 12 months).Questions? Reach out on Slack or support@sourcemedium.com