Emails - Conversions


Data Sources:

  • Based on UTM tracking from your commerce platform / Google Analytics (no integrated email platform is required)
  • This module will be present even if an email platform is not connected

Schema Notes:

  • We apply custom logic based on your data to filter and classify UTMs into campaign and flow emails. We can reclassify UTMs if our default naming conventions do not capture the correct campaign and flow groupings.


  • Are campaign or flow emails more effective in driving conversions?
  • Are emails more effective in driving purchases from new or repeat customers? 👇
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    Outside of the conversions recorded through Welcome Series flows, email flows and campaigns ideally should be large sources of low-cost repeat purchases

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