Google Ads


Data Sources:

  • This page is connected directly to your Google Ads account, bypassing the Source Medium data model (although Google Ads data is still incorporated into the Marketing Overview and Executive Summary)

Schema Notes:

  • Due to the direct connection, conversions will align with your definition in the platform itself, whereas in the Marketing Overview and Executive summary conversions are shown as ‘purchase’, ‘sale’, or ‘subscription’ (because we ingest the raw data and can define conversions) More on conversion definitions


  • Are branded search campaigns driving a majority of spend relative to conversions? 👇
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More detailed data source and metric documentation

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