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Last Order Analysis

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Data Sources:

  • Your online store(s), subscription platform, and the Configuration Sheet

Schema Notes:

  • Customers are surfaced whose last order was within the dates selected in the date range filter

Insights:

  • What is the most common first order product for a given last order product?
  • How much have these customers spent in total?
  • How many orders have these customers made and when were they acquired? 👇
  • RFM (Recency, Frequency, Monetary) analysis can be a powerful tool to evaluate customer purchase behavior
    RFM (Recency, Frequency, Monetary) analysis can be a powerful tool to evaluate customer purchase behavior

More detailed data source and metric documentation

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