Traffic (GA)


Data Sources:

  • A live direct connection to Google Analytics (GA data is still incorporated into the Marketing Overview and Executive Summary)

Schema Notes:

  • Revenue is as reported by GA and will not match Shopify-reported revenue or marketing platform-reported revenue elsewhere in the dashboard
  • Performance is reported hourly as of the current day


  • Which devices are driving revenue?
  • Which channels are driving revenue?
  • How are different products performing today? 👇
  • image

More detailed data source and metric documentation

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