Source Medium Knowledge Base
Source Medium Knowledge Base

How can I compare subscription vs. non-subscription LTV?

Question: Where is the easiest place for me to find the current LTV of subscribers and non subscribers?

Answer:

The easiest place to find current LTV (also known as LTV Overall) for subscribers and non-subscribers is on the Lifetime Value (LTV) dashboard.

  1. Set the order_type filter to Subscription, then scroll down to the Cohort Performance - Overall chart
    1. Make sure one filter_value is selected, otherwise calculations will be inaccurate due to the inability to multi-filter LTV
      2. image
      image
  2. Change the order_type filter to Non-subscription , scroll back down to the same chart
    3. image

Note: another place you can find Subscriber LTV is on the Subscriptions Only dashboard. The main difference here is that while the LTV dashboard filters based on a customer's acquisition order, here it is based on their first subscription order (showing LTV performance for just your subscription program).

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