Question: Where is the easiest place for me to find the current LTV of subscribers and non subscribers?
Answer:
The easiest place to find current LTV (also known as LTV Overall
) for subscribers and non-subscribers is on the Lifetime Value (LTV)
dashboard.
- Set the
order_type
filter toSubscription
, then scroll down to theCohort Performance - Overall
chart - Make sure one
filter_value
is selected, otherwise calculations will be inaccurate due to the inability to multi-filterLTV
- Change the
order_type
filter toNon-subscription
, scroll back down to the same chart
Note: another place you can find Subscriber LTV
is on the Subscriptions Only
dashboard. The main difference here is that while the LTV dashboard filters based on a customer's acquisition order, here it is based on their first subscription order (showing LTV performance for just your subscription program).
If you have any questions or issues please reach out on your shared Slack channel, or at support@sourcemedium.com