Question: Where is the easiest place for me to find the current LTV of subscribers and non subscribers?
The easiest place to find current LTV (also known as
LTV Overall) for subscribers and non-subscribers is on the
Lifetime Value (LTV) dashboard.
- Set the
Subscription, then scroll down to the
Cohort Performance - Overallchart
- Make sure one
filter_valueis selected, otherwise calculations will be inaccurate due to the inability to multi-filter
- Change the
Non-subscription, scroll back down to the same chart
Note: another place you can find
Subscriber LTV is on the
Subscriptions Only dashboard. The main difference here is that while the LTV dashboard filters based on a customer's acquisition order, here it is based on their first subscription order (showing LTV performance for just your subscription program).
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