How do I see total revenue, gross revenue or net revenue before refund in my dashboards?

Total Revenue

The total revenue metric is defined as gross revenue - discount - refund + shipping + tax. Currently, total revenue is only available in the "Executive Summary" report.

Gross revenue

For other dashboards and reports, we use net revenue as the default, which is defined as gross revenue - discount - refund. If you wish to see gross revenue instead of net revenue, we can switch them in the following reports:

  • YoY Performance
  • Retention
  • Retention Lifetime Value
  • Retention - Repurchase Analysis
  • Order - Deep Dive
  • Product Performance
  • Subscriptions (currently in BETA version)
  • Influencer - Deep Dive

net revenue before refund

The Net Revenue before refund metric is defined as gross revenue - discount. It is available in the following reports:

  • Executive Summary
  • YoY
  • Order - Deep Dive
  • Product Performance