Source Medium Knowledge Base
Source Medium Knowledge Base

How to see first/last touch attribution using UTM?

Last Touch attribution

We do have complete last touch source/medium coverage.  You can find this surfaced throughout your report:

"New Customer Analysis"

  • Use the 1st Order Source Medium filter at the top of the page to scope the entire page by source/medium
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  • The "New Customers by Acquisition Channel" table will show you how your newly acquired customers are coming to you.
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"Customers - Last Order Analysis"

  • Use either the 1st Order Source Medium filter or the 1st Order Source Medium filter or both filters to scope the entire page by source/medium.
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  • Scroll down to the "First to Last Order Analysis (more than 1 order)" section, the last table will show you the number of customers based on their
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Orders Deep Dive

  • Use the source_medium filter to scope the entire page by source/medium.
  • The "Acquisition Channel" table and the "Source/Medium" chart will provide the data.
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Retention dashboards

  • Use either the source_medium or sub_channel filter to scope visualizations to customers acquired via a certain source/medium or sub_channel.
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Traffic Deep Dive

  • The "Revenue (Cumulative) - by Channel & Source Medium" charts show the hour by day revenue metric.