CPA (aka CAC)
CPA in the Executive Summary report is blended, calculated by taking spend/new customers.
Spendis the sum of all the integrated marketing platform costs plus costs from the influencers, if any.
CPA (aka CAC)
CPA in the Executive Summary report is blended, calculated by taking spend/new customers.
Spend is the sum of all the integrated marketing platform costs plus costs from the influencers, if any.