In the "Order - Deep Dive" report, when setting the "source_medium" filter equals "email", do the orders come from Klaviyo only or do they also include MailChamp?


When the UTM medium tag is properly set up to track email orders, customers are able to see all sales across all email platforms, such as Klaviyo, MailChamp, etc.


Verify Proper set up of UTM medium tag for Email

1. Go to the "Order - Deep Dive" report. 2. Set the date picker to at least a 6-month period in order to obtain more source_medium values from the orders. 3. Go to the "Acquisition Channel" table and confirm there is medium = email.