Common reasons for data discrepancies between subscription platforms and your Source Medium report:
- Incomplete Migrations:
- Migrations that missed customers or orders.
- Incorrect tagging or missing tags:
- Migrated customers left without correct tags. (if the subscription platform uses Order/Customer tags)
- Previous platform tags left intact after migration.
- Multiple first subscription order tags.
- Customers left untagged during the migration or after first order through new platform.
- Historic issues
- Orders imported with wrong historic dates.
- Orders/customers imported all on one day.