Data Sources:
- Your commerce stores, marketing platforms, google analytics and the Configuration Sheet are all aggregated here (same as Executive Summary 👆).
Schema Notes:
- Date granularity is defaulted to Month, changing this will automatically change the comparison period to match.
- Channel defaulted to Online DTC
Insights:
- How is performance relative to the previous year/period?
- How has spend as a percentage of revenue changed? 👇
While we default to Net Revenue for all related charts, this metric can be modified depending on how your business defines Revenue.