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YoY Performance

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Data Sources:

  • Your commerce stores, marketing platforms, google analytics and the Configuration Sheet are all aggregated here (same as Executive Summary 👆).

Schema Notes:

  • Date granularity is defaulted to Month, changing this will automatically change the comparison period to match.
  • Channel defaulted to Online DTC

Insights:

  • How is performance relative to the previous year/period?
  • How has spend as a percentage of revenue changed? 👇
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    While we default to Net Revenue for all related charts, this metric can be modified depending on how your business defines Revenue.

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