Retention

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Data Sources:

  • A specially formatted table pulling from your online store data (Shopify, Amazon, Stripe, Chargebee) as well as the Configuration Sheet

Schema Notes:

  • Channel is defaulted to Online DTC
  • Filters (order type, sub-channel, etc.) apply to a customers’ acquisition order.

More on sub-channels

Insights:

  • How many unique customers have been acquired each month (cohort)
  • Which historical monthly cohorts have the best customer retention rates across time?
  • How does customer, revenue, and order retention compare across cohorts?👇
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More detailed data source and metric documentation

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