Data Sources:
- A specially formatted table pulling from your online store data (Shopify, Amazon, Stripe, Chargebee) as well as the Configuration Sheet
Schema Notes:
- Channel is defaulted to Online DTC
- Filters (order type, sub-channel, etc.) apply to a customers’ acquisition order.
Insights:
- How many unique customers have been acquired each month (cohort)
- Which historical monthly cohorts have the best customer retention rates across time?
- How does customer, revenue, and order retention compare across cohorts?👇
