What do ‘subscription/recurring’ and ‘subscription/first_order’ Source/Medium values mean?
Subscription business-model using ReCharge.
If your UTMs are not set-up correctly, then any subscription order going through ReCharge checkout will have a source_medium value of
None / None(effectively erasing any last-click attribution).
Our product automatically changes these orders’
Source/Medium values from
None / None to
subscription/first_order to maintain visibility into this issue.
Your total Order count for
subscription / first_order,
subscription / recurring
Source/Medium values are not necessarily representing the total number of first time and recurring subscription orders were placed. Remember, these values are only used when we do not see other
Source/Medium values attached to the order.
To truly filter for all of your first time and recurring subscription orders, we recommend using the
Subscription Order Sequence filter, which uses order-level metadata to deduce which orders are subscription, and of those, which orders were first-time vs. recurring.
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