Amazon Sales Performance in Source Medium

As always, make sure to check your channel and date filter to make sure you are looking at Amazon data from your desired period. On this page you find a collection of core metrics about your sales and customers.

The first chart will show net and gross revenue by day. You can change this to by week, month, quarter, or year using the drill-up and drill-down buttons on the top right of the chart.

Other key charts are net revenue by orders and net revenue by spend:

There’s lots more here for you to explore on your own time, but let’s move on!

Analyze trends over time to identify seasonal patterns. The Year over Year page is an excellent place to understand these sales trends. Some key charts:

Checking in on KPIs like Net Revenue or ARPC is the simplest way to get a sense of the health of your business and the efficiency of your operations. You may want to identify sales KPIs for Amazon and have us create scorecards, or synchronize your team through automated weekly emails, for example.

Our LTV & Retention dashboard is an immensely powerful way to understand the lifecycle of your customers, from their first purchase on. This can help you optimize your customer experience by seeing where customers become dedicated fans or drop off. To use this view with your Amazon data, just select Amazon as a channel:

Orders Deep Dive is the place to go for understanding order latency. Coupling the order-level filters on this page with this chart can give insights into how different segments experience different order latency curves:

Additionally leveraging the order latency filter on the top of the page can tailor every chart on Orders Deep Dive to illustrate order information across different order latencies, which can be very powerful!

Often when looking at high-level summaries, we’ll start to think about the underlying business dynamics and functions. In Source Medium, it’s easy to hop from high-level Executive or YoY summaries into the deep-dives and granular analytics to understand why your business is performing the it is. This is something that gets easier with familiarity, but a good way to learn is to ask us analytical questions in Slack!