Why does my LTV look off in my multi-store report?

© Source Medium 2023

Environmental factors: Multiple Shopify stores

Resolution:

For LTV and Retention reports, make sure you only have one brand selected in the Brand ID filter. Currently, we do not support cross-brand holistic LTV (e.g. combining multiple stores at the same time and looking at the LTV). LTV needs to be viewed on a per-store basis.