Why does my LTV look off in my multi-store report?

Why does my LTV look off in my multi-store report?

Environmental factors: Multiple Shopify stores

Resolution:

For LTV and Retention reports, make sure you only have one brand selected in the Brand ID filter. Data can get muffled or distorted here by looking at multiple brands. Currently, we don't support cross-brand holistic LTV (e.g. combining multiple stores at the same time and looking at the LTV). LTV needs to be viewed on a per store basis.

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