Finding Insights

How are we doing compared to last year?

What acquisition channels lead to high LTV and longtime returning customers?

What initial products lead to strong repeat purchasing behavior?

How are new subscription cohorts trending vs. historical cohorts?

What percentage of customers who converted off a specific discount code were new subscribers?

What are the most popular products purchased in a subscription?

What is the most common frequency (days between) in which subscribers repurchase?

How many orders do subscribers make before they churn?

Am I acquiring new subscribers with my lowest cost channels (email vs. paid social)?

Why are my subscribers churning?

What is our subscriber journey?

What is the impact of discounts on LTV?

Which source/medium is leading to the most conversions?

What is our most common cart composition? e.g. What products are most frequently purchased together within the same order?

Which product is most valuable to our brand as a first touch point?

Is there a way to track Retention rate based upon the first SKU purchased?

Of customers who bought X product in Y date range, how many were existing vs. new customers?

How do I look at sponsorship/influencer performance in Source Medium?

how fast a cohort starts to scale back to 100% spend. what are benchmarks to payback periods for consumable products like ours?

how many purchases do customers make within a year?

when you get a chance, can we ask the source medium team to run item-level reorder date (or direct me to where is it if they have it)? I’d like to see the rate at which something is ordered again after received for the first time. Should be a percentage.”

Question: I've been tooling around the Product Performance dashboard, but in your opinion, what is the best way to find out how many customers have purchased both our Triple Berry Blast Cereal and our Apple Cider Donut Cereal?

Question: How can I analyze my Post Pilot direct mail campaigns?